Build a Teacher Engagement Pathway
Ubuntu’s Premium Go-To-Market Service
Why 'Build'?
The best education products and programmes are not always the ones that succeed.
Too often, promising solutions struggle because teachers were not involved in their development, do not fully understand their value, or lack the support needed to use them effectively in practice.
Build helps organisations overcome these barriers. Through the Ubuntu Hub, we create structured pathways that connect organisations directly with educators throughout the journey, from early consultation and product validation, through testing and refinement, to awareness-building, professional learning, and adoption.
By combining teacher insights, trusted community engagement, and practical implementation support, we help ensure that products, services, and programmes are not only designed for educators, but shaped with them and successfully adopted by them.
What is an Engagement Pathway?
An Engagement Pathway is any collection of teacher engagement points, or moments, where teachers are guided, reminded, asked, redirected, or supported.
How it works in practice
There is no single route to successful adoption in education. That’s why we work in partnership with organisations to design the right pathway for their product, service, or programme.
Leveraging our trusted educator community and a range of teacher-centred engagement tools, we help clients gather the right insights, validate assumptions, build awareness, develop educator confidence, and drive meaningful uptake.
The result is a tailored pathway that connects innovation with the educators it is intended to serve.
Course invitation
Welcome message
Hub post
Direct message
Call to Action
Feedback form
Certificates
Follow-up email
Drop-in session
Q&A prompt
Pricing
Pathway Starter
Best For: A simple segmented teacher journey with one clear action to achieve results-
Services may include: Event, reminders, feedback form and next-step redirect
Pathway Standard
Best For: A fuller engagment journey with multiple stages, feedback and follow-up-
Services may include: Short Course, Direct Message, Trial Resources, Certificate and Follow-Up
Pathway Strategic
Best For: A deeper adoption, pilot, customer journey or multi-audience engagement project-
Services may include: Multiple streams, tagging, support sessions, resource unlocks and future campaigns
- Build Pathways are designed around a minimum three-month engagement, with 30 days’ notice if you wish to cancel thereafter. More detailed or bespoke audience segmentation can also be added where needed and may involve an additional cost.
Frequently asked questions
What is a Teacher Engagement Pathway?
A Teacher Engagement Pathway is a structured journey inside the Ubuntu Hub that guides teachers from awareness to action. It may include learning content, reminders, calls to action, feedback points, certificates, community discussion and redirection to your platform, product or next step.
What can be included in a Teacher Engagement Pathway?
Depending on the scope, a pathway can include a Hub course or resource space, teacher reminders, direct messages, Hub posts, feedback forms, surveys, certificates, resource unlocks, follow-up emails, drop-in sessions, Q&A prompts, Showcase Space visibility and reporting.
How do you price a Teacher Engagement Pathway?
Each pathway is scoped around your goal, teacher audience, timeline and level of support required. Pricing depends on the segmentation needed, the number of journey stages, whether content needs to be adapted, the feedback loop, the reporting required and how much follow-up or teacher support is involved.
Do we need to know exactly what pathway we want before speaking to Ubuntu?
No. You do not need to know the exact journey, number of touchpoints or structure before speaking to us. Start with the outcome you want teachers to move towards, and we will help scope the right pathway for your audience, budget and goals.
How is 'Build' different from 'Engage' or 'Promote'?
Promote is best when you want teachers to see, register for or attend something either hosted externally or on the Hub.
Engage / TeacherVoice is best when you want teachers to answer questions, share insight and for more in-depth feedback loops.
Build is best when you want teachers to move through a designed journey over time, such as learning about a product, trying a resource, completing a course or moving towards adoption.